In releasing their new underwater, swimmer-friendly MP3 players, Sony and DraftFCB has come up with The Bottled Waterproof Walkman. Showing the waterproof function of the walkman, Sony packaged its sets immersed in a bottle of water – creating a one of a kind marketing and consumer experience.
Using translucent plastic sheets and hot black glue artist Yasuaki Oishi shapes amazing floating sculptures. His process begins by draping the plastic over some sort of mold, whether it be cardboard boxes, or in the most recent case, a car. He then ties lines of string above the plastic and proceeds to drip the hot black glue down over the string to the plastic. When “mold” is removed, voila.
Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!